Emails

Customizing your company's email branding

Customize the branding of emails your customers receive from Frill, including your logo, footer text, and link labels. Email branding requires the White Label add-on.

This feature is available with the White Label add-on ($100/month). Without it, emails use Frill's default branding.

Access email branding settings

Go to SettingsEmailsBranding.

Customize your email branding

You can personalize the following elements:

  • Logo — Upload your company logo (max 2MB, recommended 256x256 pixels). It appears at the top of all customer emails.

  • Custom link text — Change the wording for "Unfollow this idea," "Unsubscribe from all emails," and "Change email preferences" links.

  • Footer — Add custom text to the bottom of all emails (e.g., company address, legal disclaimer, contact info).

  • Deep link URL — Set a custom URL for email links, with an option to apply it to customers only (not teammates).

Changes save automatically—no need to click a save button.

Preview your branding

To see how your branding looks in actual emails, visit the Templates tab at SettingsEmailsTemplates.

Requirements

  • White Label add-on subscription

  • Admin or owner permissions

  • Logo file size under 2MB

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