Survey types: CSAT, NPS, and custom surveys

Frill offers five survey templates, each designed for different feedback goals. Choose a template when creating your survey, then customize the questions and settings.

NPS (Net Promoter Score)

NPS surveys measure customer loyalty with an 0-10 rating scale.

• Scores 9-10 are Promoters

• Scores 7-8 are Passive

• Scores 0-6 are Detractors

Default question: "How likely are you to recommend [company]?" You can make follow-up feedback optional or required.

CSAT (Customer Satisfaction)

CSAT surveys measure satisfaction with customizable rating styles:

• Stars (1-5)

• Hearts (1-5)

• Numeric scale (1-5)

• Custom labels (editable text for each rating)

Ideal for measuring satisfaction with specific features, support interactions, or product experiences. Like NPS, you can require or make feedback optional.

Open feedback

A simple textarea for qualitative responses. No rating scale—just a text field for users to share thoughts in their own words. Best for collecting detailed feature requests or general comments.

Quick poll

Multiple-choice surveys with draggable button options. Create up to 10 options with automatic numbering (1, 2, 3...). Users pick one choice. Optional follow-up feedback can be enabled.

Use quick polls for A/B preference testing, prioritization questions, or simple binary choices.

Idea poll

Let users vote on existing ideas from your feedback board. Select up to 5 ideas (searchable), and the survey displays them as clickable buttons plus a "None" option. Optional follow-up feedback available.

This ties survey responses directly to your roadmap, making it easy to validate demand for specific features.