Installing the Frill Script with Google Tag Manager

If your site uses Google Tag Manager (GTM), you can install the Frill Script through a custom HTML tag instead of editing your site code directly.

Get your script snippet

1. In your Frill dashboard, go to Settings > Frill Script

2. Copy the full script snippet displayed at the top—it includes your unique container key

Create a custom HTML tag in GTM

1. Open Google Tag Manager and select your container

2. Go to Tags > New

3. Click the tag configuration area and choose Custom HTML

4. Paste your Frill script into the HTML field

5. Name the tag "Frill Script"

Set the trigger

1. In the trigger section, click to add a trigger

2. Choose All Pages (or create a custom trigger if you only want Frill on specific pages)

3. Click Save

Publish your changes

1. Click Submit in the top right of GTM

2. Add a version name like "Added Frill Script"

3. Click Publish

Verify installation

After publishing:

1. Return to Settings > Frill Script in Frill

2. Click Check Status

3. You should see a green "Installed" confirmation

If the check fails, confirm your GTM container is published and firing on your site. You can test in GTM's Preview mode to see if the Frill tag is loading.